Bring Cart Abandonments Back To The Table

‍
Identify high-intent anonymous traffic and retarget them in real-time via email
Client
Type
E-Commerce - Apparel
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Retarget Audiences
Reinvest Returns

Bring Cart Abandonments Back To The Table

‍
Identify high-intent anonymous traffic and retarget them in real-time via email
Client
Type
E-Commerce - Apparel
Products Utilized
Rethink Analytics
Repel Bots
Reconnect Users
Audiences
Financing
57%
Overall Site Match
83%
Add To Cart Match
5.0x+
ROI Within 30 Days

“Increased email retargeting effectiveness”

Harry Cederbaum
COO, Twillory
57%
$250K
Overall Site Match

“Within days... $250,000 secured”

Harry Cederbaum
COO, Twillory
57%
Overall Site Match
83%
Add To Cart Match
5.0x+
ROI Within 30 Days

“Increasing revenue by more than 200%”

Andrew Jennings
CEO, Larsson & Jennings
57%
Overall Site Match
83%
Add To Cart Match
5.0x+
ROI Within 30 Days

“Attract and retain customers profitably”

Oliver Sindlev
CMO, Dr. Smood
57%
Overall Site Match
83%
$25K+
Add To Cart Match
5.0x+
ROI Within 30 Days

“Helps us maintain our integrity”

Jack Gindhi
Cofounder, Cheeky
57%
Overall Site Match

“Confidently process over hundreds of millions”

Russell Byrne
CFO, Simpl
57%
Overall Site Match

“Critical in our successful $25MM Reg A”

David Nikzad
CEO, Ei Ventures
01

Before Revenue Roll

  • Twillory had thousands of abandoned cart visitors that were not providing contact information and bouncing. 
  • Without any contact info, they were not able to be added to email retargeting funnels.
  • These customers had high intent but couldn't be reached to bring them back to buy.
02

What We Did

  • We identified names, emails, and addresses of users that had previously abandoned cart.
  • We did this through a combination of 1st party data graph modeling using the client's own data and by layering opted-in 3rd party data on top of it.
  • We then sent this data to Klaviyo in real-time so we could bring back these potential customers with second chance offers.
03

After Revenue Roll

  • We matched 83% of users that abandoned carts. Twillory dropped these matches into their top performing flows to maximize sales.
  • Within 30 days of targeting these newly identified users, Twillory generated $30K in revenue for an ROI of 5.0x+.
01

Before Revenue Roll

  • Twillory had thousands of abandoned cart visitors that were not providing contact information and bouncing. 
  • Without any contact info, they were not able to be added to email retargeting funnels.
  • These customers had high intent but couldn't be reached to bring them back to buy.
02

What We Did

  • We identified names, emails, and addresses of users that had previously abandoned cart.
  • We did this through a combination of 1st party data graph modeling using the client's own data and by layering opted-in 3rd party data on top of it.
  • We then sent this data to Klaviyo in real-time so we could bring back these potential customers with second chance offers.
03

After Revenue Roll

  • We matched 83% of users that abandoned carts. Twillory dropped these matches into their top performing flows to maximize sales.
  • Within 30 days of targeting these newly identified users, Twillory generated $30K in revenue for an ROI of 5.0x+.

“Critical in our successful $25MM Reg A”

David Nikzad
CEO, Ei Ventures

“Confidently process over hundreds of millions”

Russell Byrne
CFO, Simpl

“Helps us maintain our integrity”

Jack Gindhi
Cofounder, Cheeky

“Attract and retain customers profitably”

Oliver Sindlev
CMO, Dr. Smood

“Increasing revenue by more than 200%”

Andrew Jennings
CEO, Larsson & Jennings

“Within days... $250,000 secured”

Harry Cederbaum
COO, Twillory

“Increased email retargeting effectiveness”

Harry Cederbaum
COO, Twillory

Results With Revenue Roll

Key Takeaways

As a Revenue Roll subscriber, Twillory has access to a line of credit that can be tailored to their sales cycle and expanded based on advertising performance. Plus, interest is only accrued when the line of credit is deployed.

Key Takeaways

Key Takeaways

57%
Overall Site Match
83%
Add To Cart Match
5.0x+
ROI Within 30 Days

Key Takeaways

  • Larson & Jennings didn’t know there was a better way to collect emails besides relying on pop-up and conversion data. While they had a skilled team in charge of email marketing, the team wasn’t empowered to over deliver in today’s changing tech landscape.
  • Implementing Revenue Roll was a smooth process that doubled their list size and created positive ROI within 30 days, without resorting to tactics that would compromise brand reputation and deliverability.

Key Takeaways

  • Increasing email revenue isn’t always about sending better campaigns. Sometimes, all you need to do is get those campaigns to an increased amount of high-intent site visitors. That’s especially the case if your list is already well-segmented and your email content is great quality.
  • With these three pieces in place - properly segmented list, high-quality campaigns, and ability to target repeat site visitors - you’re able to build trust over multiple touch points for the lifetime of the customer relationship.
  • The proof is in the pudding - as an early adopter of Revenue Roll’s audience identification solution, Dr. Smood was able to add $50k in net new email revenue after 10x’ing their list volume.

Key Takeaways

  • It is absolutely possible to preserve brand reputation and prioritize long-term relationships while still sending more emails. Doing so requires the ability to not only see who is visiting your site and showing high intent, but communicating your brand’s message to them while your products are still fresh in their mind.
  • Revenue Roll allowed Cheeky to do just that. The result? A frictionless solution that 2x’d their email list, adding $25k to their existing email revenue. All their team had to do was add our segments to their already existing best-in-class flows and campaigns.

“RevenueRoll has driven increased email retargeting effectiveness. Their identity graph captures emails for visitors we previously couldn't identify, making it seamless for us to target them. More emails = more revenue.”

Harry Cederbaum

COO, Twillory

We are the only platform that identifies anonymous high intent traffic using a combination of server side tracking, a 1st party identity graph model, and external opted-in 3rd party data.

Results With Revenue Roll

Key Takeaways

57%
Overall Site Match

“RevenueRoll has driven increased email retargeting effectiveness. Their identity graph captures emails for visitors we previously couldn't identify, making it seamless for us to target them. More emails = more revenue.”

Harry Cederbaum

COO, Twillory

We are the only platform that identifies anonymous high intent traffic using a combination of server side tracking, a 1st party identity graph model, and external opted-in 3rd party data.

Increase Email Revenue

Within 30 Days

Book Demo

Our subscribers generate positive ROI from our software within 30 days

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