An Email Comeback: Fulton Jumped 30 Points In 30 Days!

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Fulton partnered with Revenue Roll to fix their email deliverability and get back in customers' inboxes fast

Client

Type

E-Commerce - Footwear

Products Utilized

Rethink Analytics

Repel Bots

Reconnect Users

Identification

Financing

Deliverability

“Increased email retargeting effectiveness”

Harry Cederbaum

COO, Twillory

$250K

“Within days... $250,000 secured”

Harry Cederbaum

COO, Twillory

“Increasing revenue by more than 200%”

Andrew Jennings

CEO, Larsson & Jennings

“Attract and retain customers profitably”

Oliver Sindlev

CMO, Dr. Smood

$25K+

“Helps us maintain our integrity”

Jack Gindhi

Cofounder, Cheeky

“Confidently process over hundreds of millions”

Russell Byrne

CFO, Simpl

“Critical in our successful $25MM Reg A”

David Nikzad

CEO, Ei Ventures

$143K

Revenue Lift

“Saw significant revenue lift”

Max Johnson

CEO, Awe Inspired

“Over-delivered on performance”

Jonathan Packer

Partner, GOAT Foods

“Setup was straight forward and seamless”

Jordan Sack

Head of Retention, GOAT Foods

42%

List Growth

“Deliver impressive month-over-month results”

Connor Dault

VP Growth & Digital Product, Caraway

“Crucial to our success”

Bryce Radick

Retention Lead, Caraway

“Integral part of our growth strategy”

Zach Stuck

CEO of Easy Street Brands / Hollow Socks

“Game changer for us”

Jacob Karmel

CFO of Easy Street Brands / Hollow Socks

28%

List Growth

“Instrumental in improving our retargeting ability”

Alex McEvoy

Founding Partner at Opopop

“Long-term financing partner”

Cody Holloway

CFO at Opopop

$70K+

Incremental Revenue

“2-5x+ emails as two competitors”

Rob Varon

Director of Marketing, Jordan Craig

39%

List Growth

“Exceeded our expectations”

Deji Oduwole

Head of Brand, Windmill

“Game changer for our summer strategy”

Michael Mayer

Co-Founder, Windmill

“Back on track in just weeks”

Harry Cederbaum

COO, Twillory

Low → Medium

Google Postmaster Reputation

+30

Klaviyo Deliverability Score

“Their expertise and hand on support have been critical”

Libie Motchan

Co-Founder, Fulton

Before Revenue Roll

Fulton was in trouble as they scaled up their email efforts:

Deliverability nightmare: Thanks to risky practices by their previous identity resolution provider, Fulton’s Klaviyo deliverability score tanked to below 50.
Stuck in Spam: 100% of their emails were trapped in Spam and Promotions, nowhere near their customers' inboxes.

What We Did

Revenue Roll took action with a smart, targeted approach:

Filtered Targeting: Only the most engaged prospects were targeted, maximizing revenue with smarter sends.
AI-Powered Domain Warming: New subdomains tied to their main one drove positive engagement, rebuilding domain health.
Safe Domain Rotation: Kept Fulton’s main domain safe by using expendable side domains for colder, riskier audiences.

After Revenue Roll

Fulton saw a fast turnaround:

Deliverability Reborn: Their Klaviyo score jumped 30 points, bringing their emails back into the Good range.
Inbox Success: Emails went from being stuck in Spam to landing in customer inboxes 100% of the time.
Back to Growth: With deliverability fixed, Fulton scaled confidently, growing their list and retargeting site traffic.

“Critical in our successful $25MM Reg A”

David Nikzad

CEO, Ei Ventures

“Confidently process over hundreds of millions”

Russell Byrne

CFO, Simpl

“Helps us maintain our integrity”

Jack Gindhi

Cofounder, Cheeky

“Attract and retain customers profitably”

Oliver Sindlev

CMO, Dr. Smood

“Increasing revenue by more than 200%”

Andrew Jennings

CEO, Larsson & Jennings

“Within days... $250,000 secured”

Harry Cederbaum

COO, Twillory

“Increased email retargeting effectiveness”

Harry Cederbaum

COO, Twillory

“Saw significant revenue lift”

Max Johnson

CEO, Awe Inspired

“Over-delivered on performance”

Jonathan Packer

Partner, GOAT Foods

“Deliver impressive month-over-month results”

Connor Dault

VP Growth & Digital Product, Caraway

“Integral part of our growth strategy”

Zach Stuck

CEO of Easy Street Brands / Hollow Socks

“Instrumental in improving our retargeting ability”

Alex McEvoy

Founding Partner at Opopop

“2-5x+ emails as two competitors”

Rob Varon

Director of Marketing, Jordan Craig

“Exceeded our expectations”

Deji Oduwole

Head of Brand, Windmill

“Back on track in just weeks”

Harry Cederbaum

COO, Twillory

“Their expertise and hand on support have been critical”

Libie Motchan

Co-Founder, Fulton

“Setup was straight forward and seamless”

Jordan Sack

Head of Retention, GOAT Foods

“Crucial to our success”

Bryce Radick

Retention Lead, Caraway

“Game changer for us”

Jacob Karmel

CFO of Easy Street Brands / Hollow Socks

“Long-term financing partner”

Cody Holloway

CFO at Opopop

“Game changer for our summer strategy”

Michael Mayer

Co-Founder, Windmill

Results With Revenue Roll

Medium → High

Google Postmaster Reputation

100% Promotions → 100% Inbox

Email Placement

Key Takeaways

As a Revenue Roll subscriber, Twillory has access to a line of credit that can be tailored to their sales cycle and expanded based on advertising performance. Plus, interest is only accrued when the line of credit is deployed.

Key Takeaways

$143K

Revenue Lift

42%

List Growth

28%

List Growth

Low → Medium

Google Postmaster Reputation

100% Promotions → 100% Inbox

Email
Placement

+30

Klaviyo Deliverability Score

Key Takeaways

Larson & Jennings didn’t know there was a better way to collect emails besides relying on pop-up and conversion data. While they had a skilled team in charge of email marketing, the team wasn’t empowered to overdeliver in today’s changing tech landscape.

Implementing Revenue Roll was a smooth process that doubled their list size and created positive ROI within 30 days, without resorting to tactics that would compromise brand reputation and deliverability.

Key Takeaways

Increasing email revenue isn’t always about sending better campaigns. Sometimes, all you need to do is get those campaigns to an increased amount of high-intent site visitors. That’s especially the case if your list is already well-segmented and your email content is great quality.

With these three pieces in place - properly segmented list, high-quality campaigns, and ability to target repeat site visitors - you’re able to build trust over multiple touch points for the lifetime of the customer relationship.

The proof is in the pudding - as an early adopter of Revenue Roll’s audience identification solution, Dr. Smood was able to add $50k in net new email revenue after 10x’ing their list volume.

Key Takeaways

It is absolutely possible to preserve brand reputation and prioritize long-term relationships while still sending more emails. Doing so requires the ability to not only see who is visiting your site and showing high intent, but communicating your brand’s message to them while your products are still fresh in their mind.

Revenue Roll allowed Cheeky to do just that. The result? A frictionless solution that 2x’d their email list, adding $25k to their existing email revenue. All their team had to do was add our segments to their already existing best-in-class flows and campaigns.

Key Takeaways

Revenue Roll provided Awe Inspired with a flexible and efficient retargeting channel, allowing them to:

Capitalize on their two biggest H1 peaks by identifying and retargeting a significant portion of their site traffic via email.

Achieve significant revenue growth while maintaining control over their data and reducing costs.

Key Takeaways

High Identification Rates: Achieved a 75%+ onsite ID rate, capturing a large portion of site visitors.
Significant ROI: Delivered a 5x ROI, boosting overall revenue.
Rapid List Growth: Grew email lists by 26% and 49% for chocolate and caramels brands, respectively, in just two months.

Effective Audience Targeting: Successfully identified 75%+ of site traffic, with 65% being net new visitors.
Smooth Onboarding: Easy and seamless setup process with excellent customer success support.

Key Takeaways

Effortless Integration: White-glove service ensured a smooth setup during Caraway's busiest time.
Significant Revenue Lift: Achieved a six-digit incremental revenue increase during BFCM 2023.
High Identification Rates: Experienced a 60%+ ID rate, with a 67/33 split between incremental and reactivated audiences.

Rapid List Growth: Saw an 42% email list growth in the first six months.
Long-Term Partnership: Extended partnership with ongoing improvements in performance and match rates.

Key Takeaways

Strategic Financial Support: Revenue Roll provided Hollow Socks with a $500K limit credit card, enabling them to manage their ad spend optimally and maintain a 300% YoY growth trajectory.
Effective Identity Resolution: By implementing our identity resolution product, Hollow Socks identified 70% of their site traffic month-over-month, driving significant revenue lift from retargeting efforts.
Rapid List Growth: Hollow Socks experienced a 50%+ list growth in just the first two months of our partnership, demonstrating the immediate impact of our solutions.

Seamless Integration: Our customer success team ensured a smooth and easy setup process, allowing Hollow Socks to quickly leverage our tools without additional strain on their internal resources.
Expanded Partnership: Due to the successful results, Hollow Socks expanded their partnership with Revenue Roll within Easy Street Brands, including other portfolio brands like Nose Gym and Mars Men.

Key Takeaways

Enhanced Financial Flexibility: Provided Opopop with a $200K limit credit card, allowing them to invest in inventory and remain agile.
Significant Revenue Boost: Enabled immediate scaling of email revenue, delivering a 5x+ ROI within the first month.
Improved Retargeting Efficiency: Boosted Opopop's CAPI score in Meta by 19% over their previous provider, enhancing retargeting performance.

Rapid List Growth: Achieved a 28% growth in their email list within the first three months of partnership.
High Identification Rates: Successfully identified over 70% of site traffic, contributing to increased marketing efficiency.

Key Takeaways

Revenue Roll identified the most site visitors when compared to two competitors.

Revenue Roll identified 2 times the number of visitors compared to the second closest competitor.

Key Takeaways

Revenue Roll identified the most site visitors when compared to two competitors.

Revenue Roll identified 2 times the number of visitors compared to the second closest competitor.

Key Takeaways

Strategic Audience Engagement: Revenue Roll’s identity resolution allowed Windmill to target and convert a significant portion of their site traffic, driving substantial revenue growth.

Optimized Retargeting: Precision retargeting through Klaviyo maximized the impact of every customer interaction, leading to strong conversion rates.

Sustained Momentum: By effectively leveraging their peak season, Windmill not only met immediate goals but also set the foundation for continued success.

Key Takeaways

Inbox Mastery: Twillory’s emails now land squarely in the inbox, with their domain reputation fully restored.

Revenue & Growth: Their list grew by 300k while successfully retargeting high-intent users.

Better Metrics: Open and click rates saw major increases, driving improved email revenue.

Key Takeaways

Inbox Mastery: Twillory’s emails now land squarely in the inbox, with their domain reputation fully restored.

Revenue & Growth: Their list grew by 300k while successfully retargeting high-intent users.

Better Metrics: Open and click rates saw major increases, driving improved email revenue.

“Working with Revenue Roll was incredibly easy. Their setup process was straightforward and seamless, making it simple for us to get started quickly and see immediate results.”

Jordan Sack

Head of Retention, GOAT Foods

"Partnering with Revenue Roll was a seamless experience. Their customer success team made the setup process effortless, allowing us to focus during the busiest time of the year. Their continued support and efficiency have been crucial to our success."

Bryce Radick

Retention Lead, Caraway

"Working with Revenue Roll's team has been a game changer for us. Their setup process was incredibly straightforward and seamless, allowing us to quickly start seeing results without any added burden on our team. Their support has been instrumental in helping us maintain our growth trajectory."

Jacob Karmel

CFO of Easy Street Brands / Hollow Socks

"The RevRoll team is a pleasure to work with and have been instrumental in improving our retargeting ability and optimizing ROAS"

Alex McEvoy

Founding Partner at Opopop

"Working with Revenue Roll has been a game-changer for our summer strategy. Their targeted approach to audience engagement has driven impressive results, and we’re excited to continue this partnership."

Michael Mayer

Co-Founder, Windmill

"Before Revenue Roll, we were using another identity resolution provider who tanked our deliverability with low quality data and overly aggressive sending.

Getting back in the inbox and in front of our target customers was critical to hitting our growth targets.‍

Revenue Roll’s Deliverability Product Suite was able to add 30 points to our Klaviyo health score within 30 days and get us out of spam. Open rates have jumped as well!

Their expertise and hands-on support have been critical as we rethink our identification and email sending strategies!”

Libie Motchan

Co-Founder, Fulton

An Email Comeback: Fulton Jumped 30 Points In 30 Days!